The Maestro Tests App (ISTQB, A4Q, etc.) is now available on Google Play!

A/B Test Variation 2

Also known as split testing. This is a way in which businesses are able to simultaneously test and learn from different versions of a page to see which text and/or functionality works best towards a desired outcome (e.g. a user action such as a click-through).

To disable A/B tests, you can add ?abtest_off=true to the URL.
For example: